Education and EdTech is changing, but the same problems exist

Everyday I read something new that’s happening in education; whether it’s new technology or a new framework introduced. As always, lots is constantly happening in the space, which is amazing.

When I see the new companies coming out, or the new platforms, I can’t help but be interested in seeing what they are bringing to the table and how they plan on changing the landscape that is education. We all know it’s not easy and one size does most definitely fit all.

But with all the new technology and advanced in the space, I can’t quite help but take an holistic view and it appear the same problems need to be solved.

What do I mean by that?

If you’ve ever worked in a large organisation, and especially within IT, but business in general is rife with this; Solutionization.

Whereby, you come to the table with a solution, before really understanding the problem you’re trying to solve. This is something that happens all the time. I mean, all the time. I’m not saying that everyone out there is producing products that people don’t want, or need, but when you take that step back and look at the problems we’re trying to address, one thing that is always left in my mind is,

“How effective is what you’re doing, and how do you know…?”

Now, I’m bound to ask this question, it’s pretty much hardwired into my brain to always ask this question, but just asking this of a lot of products, solutions and frameworks leaves a gap still there. I am rarely left thinking that a company or product has a real understanding on the efficacy of their product or service.

That’s not to say it doesn’t happen, but we’re still lacking in a real understanding of our users and content and/or solutions.

One of the main reasons for this is; It’s bloody hard! If it was easy to understand how useful/ effective/ something was, I wouldn’t be writing this. That being said, a lot of people thinkĀ they understand the metrics and data that they produce and while data can be good, bad data can be worse than no data at all.

The emotuit ethos is always going to be about ensuring that the data you have in your hands is data that is not only accurate to represent the audience, but actionable to help people really make the most of that data. We will always strive to make sure that our focus is taking a step back and answering the questions that are hard to answer for you.

If you’d like to try the emotuit analytics solutions or would like to talk more on how we can help you answer those difficult questions, please just get in touch